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Tradeshows represent one
of the best opportunities to introduce and reinforce your
brand with the relevant audience. A focal point of many companies’
marketing strategies, tradeshows allow your company to project
its image and reach the right people. Often, this happens
at the tradeshow booth, where graphics set the tone, but only
reap rewards if done well.
Graphics generate interest and create depth around a booth,
which helps to attract participants at a tradeshow. Key elements
of the graphics include stimulating color, clarity and fine
details, all of which can be improved through the use of innovative
materials like fabric.
Compared to the visual materials of yesterday, fabric offers
style, durability, and economic advantages when used at the
all-important tradeshow
booth. Although it may be more expensive for your booth
in the very beginning, fabric saves money and helps you avoid
stress over the long run.
First, when compared to traditional styles of inkjet-laminated
panels, fabric looks more attractive, a key factor in drawing
attention to a booth. Softer and more elegant in appearance,
fabric avoids the problems of glare and scratched finishes
that can plague vinyl
booth graphics and turn off passersby. Fabrics can easily
be ironed or steamed to remove unattractive wrinkles, and
fabric avoids concerns about substrate and ink cracking that
occur with repeated use of vinyl. Also, fabric is available
in seemingly limitless shapes and sizes, and the various textures
capture different moods depending on what image your company
wants to convey. Best of all, fabric is especially well suited
to displays indoors, where most tradeshow booths are located.
While fabric appears delicate, it offers supreme durability
and resists wrinkling and staining. Companies have the option
of easy storage and travel and using fabric graphics again
and again, an important point for the growing numbers of eco-conscious
consumers. Machine washing or dry cleaning of fabrics is recommended
depending on the type of printing process used. Also, fabric
graphics are lightweight and can be folded, which makes
them easier to transport and store than vinyl. Machine washing
or dry cleaning of fabrics is generally acceptable depending
on the exact material.
A relatively new practice in grand format printing, fabric
is printed using the processes of dye
sublimation. In the dye sublimation process, a heat transfer
bonds the ink to polyester fibers, which gives photographic
images a more realistic look than that obtained with inkjet
printers. Whether printing on satin, sheer, opaque, or even
carpet, dye sublimation works with polyester material to give
a crisp and vibrant appearance.
One concern about fabrics involves fire safety. Make sure
that graphics comply with fire regulations and codes for tradeshows,
and be sure fabric graphics are made from flame retardant
materials.
Fabric graphics offer many advantages that make them an attractive
choice for tradeshow booths. Some of the top reasons to choose
fabrics include their appearance, durability, and ease of
handling. The world of possibilities coupled with limited
downsides makes fabrics an excellent investment for the booth.
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